Meta Keywords & Technical SEO

META Keywords


An image of meta descriptions
Meta Tags

In the good old days of internet marketing, just about 9-10 years ago, meta keywords were a good way of telling Google and the other search engines what to find on a given website.

Back then, this was the only thing the search engines focussed on and it was therefore quite easy to get a good ranking on many competitive keywords and frases.

This is no longer the case!

The Google of today scans your content, your titles, and your descriptions to get an overview of what your pages are all about. This basically means that the need for Meta keywords is passé, and that you shouldn’t waste any time on them at all. Actually, if anything they give your competitors information about what you are trying to rank for, and this is information best kept to yourself. Meta keywords have NO significance for SEO at all.


Technical SEO


Technical SEO is the term for the work you do to optimize your technical platform. The technical platform is the foundation of your rankings in the search engine results, and it is crucial that you avoid making mistakes here. Technical issues WILL affect a website’s ability to rank in the search engines.

The term Technical SEO covers many different tasks, but their common goal is to improve and optimize your website’s ability to rank in Google’s and other search engines. I will elaborate a bit more on proper technical SEO:

Indexing: Good and correct indexing is the first step in any SEO setup. If a page isn’t indexed, it can’t rank in the search engines, and if it isn’t in the search engines, it basically doesn’t exist- at least not for the search engines, which is where people go to look for content.

Search Engine Rankings
Search Engine Index

Every published page or post on a website should therefore be indexed. Needless to say, this doesn’t count for the pages that you choose not to index, like the privacy policy. But, if all your pages aren’t indexed, this might be because of errors in the technical setup or maybe lacking or missing internal links. Google crawles and indexes a website based on the number of internal links it has. The more links a website has pointing at itself, the more patience it gets, and the deeper the Googlebot will crawl the website. There can however be issues that make it hard or even impossible for Googlebot to index the site.

Stopsign
DON’T DO IT!

Duplicate Content: Another issue can be duplicate content. Duplicate content is when the same page, with identical content, can be found on more than one URL. This can be indexing of category pages, list pages, PDF pages, tag pages, and print pages, that are integrated in many CMS systems as default.

These functions can be useful for your readers, but they can be harmful to you in the search engines. Luckily these problems can be solved, and it is possible to optimize your site for SEO and still have a user friendly website. User friendliness is also an important part of SEO.

But duplicate content is a huge problem, and one of the technical barriers on your  site that you MUST take care of. Google wants unique content and they won’t show multiple version of the same thing, since the user only needs one version. To remove duplicate content, you obviously need to know where to find it, and there are some obvious places to search.

Domain
Domain Icon

The Domain: The website’s domain is the primary access point, and this is what points and leads to the website itself and the files within. In relations to the search engines, a domain must only answer to one specific adress. Additional adresses must point to the correct one. This, to ensure that the search engine robots always land on the version that you want as the primary one.

Domain issues can lead to massive problems concerning duplicate content. If the domain answers with www, and without it, you have two different websites, including subdomains and subpages. This is also the case with https, http, and so on.

Be mindful of the technical aspects of your SEO, it can spell the difference between success and failure online. If you don’t know how to deal with it yourself, you should definitely get help from someone who does.

At Wealthy Affiliate there are lots of experts and experienced internet marketers who are more than willing to assist you in any matter. So if you really want success online you should check out my review on WA here:

My Wealthy Affiliate Review.


Thank you for reading. I hope you found this article useful.

Øssur

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4 thoughts on “Meta Keywords & Technical SEO”

  1. This is a really useful guide to keywords and SEO

    I am currently on wealthy affiliate and I am learning all this information and I have used it to my advantage to get ranked on google.

    I am trying to link between my pages as much as possible in order to boost rankings and I have found this really useful

    1. Thank you for your comment Craig!

      WA is definitely the place to be, if you want to learn how to operate a successful online business.

      Keep up your good work, and be sure to take advantage of all the benefits here, and you WILL be successful.

      Øssur

  2. Hello and thanks for sharing, you post is very detailed with a lot of information.it is good to see how this all works together in order to have good rank with the search engine.
    It is just so amazing how our blogs can be affected by doing things the wrong way. I am sure that your readers will what you are sharing and will find your post to be most helpful.

    1. Thank you Norman.

      We sometimes wonder why it has to be so hard to succeed, but with the competition out there, there has to be some sort of “quality police” and I actually think that Google does a good job as such. There is a lot of crap out there, but it’s also a pad on the back for those who really do a good job and succeed.

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